UltraDNS Directional DNS - Geolocation Based Routing

Maximize the Benefits of Our Distributed Network

Directional DNS allows you to send visitors to specific servers based on their geographic location or IP address. This allows you to deliver content and images to your end users from the servers located closest to them, which improves site performance and the end-user experience. The Directional DNS service optimizes network performance by improving the speed, functionality, and reliability of your mission-critical Internet applications and websites.

How is Directional DNS Different?

With Directional DNS you can get very granular with geographical targeting by selecting from over 3,500 different locations around the globe. The ability to combine locations, create customized groupings, or restrict access to specific locales, provides unlimited ways to shape your traffic by geolocation.

With Directional DNS you can:

  • Route and/or block traffic from a country, province, and/or IPv4 or IPv6 address or address block
  • Integrate with traffic management capabilities to route users by location and distribute the traffic across multiple servers
  • Use one website URL worldwide to provide customized, location specific content for your end-users

Increase Sales and Profitability

Employing Neustar Security Services UltraDNS® Directional DNS solution can help you generate more sales, which translates to increased revenue and profitability. By delivering geographically specific content, you’re delivering more relevant content and/or more relevant options—and you enhance the end-user experience by providing a faster internet experience when users are served by data centers located near them.

Easy Implementation

Unlike most other solutions, Directional DNS is optimized to operate on the expansive Neustar Security Services UltraDNS global network infrastructure. Directional DNS is easy to deploy and use, with no hardware or software investment required. Because it is a fully hosted solution that requires no special expertise, all you need is a web browser to put the full power, functionality, and intelligence of traffic distribution to work for your business.

Customize Your Customer's First Touchpoint

With Directional DNS, you can specify different DNS responses based on each end-user’s geographic location and/or IP addresses. The database used to determine this information is updated weekly and is over 99% accurate at the country and province level. Directional DNS is perfect for enterprises that are dealing with mission critical applications and need and/or want site visitors to see different and specific content depending on where they are in the world.

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